1. It is damn good.
2. It costs less than those other frou-frou drinks.
3. It has hardly any calories.
4. It makes you look tougher than if you were drinking tea.
5. It gets handed to you in mere seconds compared to standing in line for your triple-tall-iced-cup-of-mi
6. It will win you the respect of man and beast.
7. It is not carbonated, so there's no fear of burping in a meeting.
8. It can give you an almost overwhelming sense of well-being with the first sip.
9. It pairs perfectly with breakfast AND desserts. How many other beverages can you say that about? Well, besides beer.